What constitutes a significant insider sale?
To answer this, we take a look at insider trading data for 2018 from Sharadar.
Here are the steps I took to process the data:
- Remove all non-derivative transactions (coded D, DA, DD).
- Remove restatements (formtype contains “RESTATED”).
- Aggregate rows to treat multiple transactions by the same person in the same company for the same security type on the same date as a single transaction. (This takes some doing.)
- Filter out all aggregated transactions where transaction shares equal zero.
- Check for consistency to verify: Initial shares + Transaction shares = Final shares. Filter out inconsistent records.
Measure the magnitude of each (aggregated) insider sale or acquisition (“acquisition” includes both awards and purchases of securities):
- Sales are measured as a percent of initial holdings, i.e. holdings before the transaction.
- Acquisitions are measured as a percent of final holdings, i.e. holdings after the transaction.
Measuring magnitudes of transactions in this manner means that all percentages will be between 0 and 100%. Insiders cannot sell more than 100% of their initial holdings or acquire more than 100% of their final holdings.
Insider Sales and Acquisitions Percentile Table, 2018

Here are some insights from the analysis:
- 10.3% of insider acquisitions are for 100% of final holdings
- 45% of insider acquisitions are 10% of final holdings or less
- 25% of insider sales are 1.58% of initial holdings or less
- 65% of insider sales are 9.78% of initial holdings or less
- 90% of insider sales are 52.5% of initial holdings or less
- 7.05% of insider sales are for 100% of initial holdings
This analysis suggests the following rules for flagging insider activity:
- Award a yellow flag if an insider sale represents 10% of initial holdings or more
- Award a red flag is if an insider sale represents 95% of initial holdings or more
Here is the histogram for insider sales.
Insider Sales Histogram, 2018

Here is the histogram for insider acquisitions.
Insider Awards and Purchases Histogram, 2018
